Now live:
Join the
Flagship Cohort
Recruiting live
3/5 places available
Launched:
July 2026
Expected close date:
September 2026
The Flagship Cohort exists to make ditching single use cups early the easy, well-backed choice, empowered and shared by other businesses doing the same.
Apply to join
Download a sample board summary
Lead the category
Set the benchmark by which everyone else will measure themselves.
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Approval support
Proven technology supported by Recirculate every step of the way
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Lock-in Flagship rates
Secure commercials for your business that far outlive the Flagship Cohort.
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you're at the forefront
Solutions to replace single use cups aren't new.
The difference is, this one gives confidence for every department that it works in the long run.
The operators who move now aren’t taking a gamble, they’re choosing a proven system approach built on years of existing knowledge.
what's in it for you
You take the leap early. We make sure it’s worth being first.
1
Flagship rate locked in
Honoured preferential Flagship Cohort rates that far outlive the initial Cohort.
2
Full approval process support
Having answers to the questions you'll face, before you face them.
3
Red-carpet implementation process
With you every step of the way to launch and beyond.
4
Ongoing insight support
Active monitering and support to iterate on the success of your scheme.
5
Public recognition
Build on the good work your brand has already established with customers.
+
Cohort working group
Collaborate with other Cohort members to build open collective learnings and success.
FOR THE CHAMPION INSIDE
Getting a new initiative moving means bringing finance, operations and leadership with you. So we hand you the whole argument, ready to present - no building a business case from scratch.
A fully costed business case for your venue
Projected ROI figures
A one-page summary written for your board
Answers to the queries you'll face
Flagship Cohort enquiry
Discovery Call
Meet
Departmental Business Case
Custom ROI Model
XLSX
One-page Board Summary
Objection Handling Guide
Cohort Working Group
Meet
WHO THIS IS FOR
Forward-thinking operators who want to an incredible brand story and tackle the single-use cup problem.
Stadiums
Airports
Festivals & events
Venues
Theme parks & attractions
Universities & campuses
Garden centres
Shared offices
A SMALL FIRST COHORT
We’ve opened the Flagship Cohort to a limited group of 5 founding venues. Tell us about yours and we’ll send the board pack.
Apply to join
Takes 5 minutes · No commitment · Board pack sent within 48 hours